The Phenomenon of Coin Master: A Billion-Dollar Mobile Gaming Sensation

Unraveling the Success Story Behind Coin Master’s $2 Billion Lifetime Player Spending

Key Takeaways:

  • Coin Master, a popular social casino mobile game developed by Moon Active, has surpassed $2 billion in lifetime player spending.
  • In 2020, Coin Master generated a staggering $1.2 billion in revenue, marking a significant increase of 122.4 percent compared to the previous year.
  • The global COVID-19 pandemic and lockdowns played a crucial role in Coin Master’s exceptional growth, making it one of the driving forces in the mobile casino category.
  • Coin Master accounted for 13.9 percent of all revenue generated by the top 100 revenue-generating casino games in the United States in 2020.
  • The game’s success is not limited to the United States, as it has also achieved remarkable player spending in Germany and the United Kingdom.
  • Coin Master ranked as the fourth highest revenue-generating mobile game worldwide in 2020.

The Rise of Coin Master

Coin Master, developed by Moon Active, has emerged as a global gaming sensation, capturing the attention and wallets of millions of players worldwide. The game’s immersive gameplay, coupled with its innovative blend of slot machine mechanics and strategic village-building elements, has propelled it to unparalleled heights of success in the mobile gaming industry. In a testament to its popularity, Coin Master recently achieved a remarkable milestone by surpassing $2 billion in lifetime player spending.

A Year of Unprecedented Growth

The year 2020 proved to be a breakthrough year for Coin Master, as it witnessed an astounding surge in revenue. According to Sensor Tower Store Intelligence, Coin Master generated a jaw-dropping $1.2 billion in revenue in 2020 alone, reflecting a remarkable year-over-year increase of 122.4 percent. This exponential growth can largely be attributed to the global COVID-19 pandemic, which resulted in increased screen time and a surge in mobile gaming activity.

Conquering the Casino Category

Within the mobile gaming landscape, the Casino category experienced remarkable growth in 2020. Among the top 100 titles in the United States, the Casino category was the second fastest-growing genre in terms of player spending, with revenue soaring close to 49 percent year-over-year. Coin Master played a pivotal role in driving this growth, positioning itself as one of the key revenue generators within the category.

In 2020, Coin Master accounted for a significant 13.9 percent of all revenue generated by the top 100 revenue-generating Casino games in the United States. The game amassed a staggering $626.6 million in the country, securing its position as a dominant force in the mobile casino space. Notably, Coin Master’s revenue share within the Social Casino subgenre reached an impressive 93.3 percent.

A Global Success Story

While Coin Master has gained substantial traction worldwide, certain regions have proven to be particularly lucrative for the game. The United States stands as the leading market for Coin Master, with players contributing $1 billion in player spending, accounting for a remarkable 50 percent of the game’s total revenue. Following closely, Germany ranks as the second most lucrative market, generating approximately $214 million or 10.7 percent of all player spending. The United Kingdom follows suit, with nearly $160 million in player spending, contributing 8 percent of the game’s total revenue.

Unprecedented Downloads and Revenue Per Download

Coin Master’s success is not only evident in player spending but also in terms of its widespread popularity. The game has accumulated an impressive 194.8 million downloads to date. The United States boasts the highest number of downloads, with 39.5 million installations, accounting for 20.3 percent of the total downloads. India takes the second spot with 30.7 million downloads, amounting to 15.8 percent, while Brazil rounds out the top three with 20.2 million downloads, contributing 10.4 percent to the game’s global installs.

It’s worth noting that Coin Master has achieved an average revenue per download of approximately $10.31, highlighting its ability to effectively monetize its large player base.

Award-Winning Performance and Global Recognition

Coin Master’s remarkable performance in the mobile gaming industry has not gone unnoticed. In 2020, it secured its place as the fourth highest revenue-generating mobile game worldwide across both the App Store and Google Play. The game found itself in the company of other mobile gaming juggernauts such as PUBG Mobile, Honor of Kings, and Pokémon GO, solidifying its status as a global phenomenon.

The game’s ability to maintain its growth trajectory throughout the year is a testament to its enduring appeal and the dedicated player base it has cultivated. Coin Master’s consistent revenue generation, coupled with its record-breaking month in December 2020, affirms its position as a dominant force within the mobile gaming industry.


Coin Master’s rise to becoming a billion-dollar mobile gaming sensation is a testament to its captivating gameplay, strategic mechanics, and its ability to cater to a wide audience. The game’s impressive revenue figures and global recognition validate its position as a key player in the mobile casino category. As Coin Master continues to captivate players worldwide, it is poised to cement its status as a mobile gaming powerhouse, setting the bar high for future endeavors within the industry.

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