In recent years, New York City known for its vibrant business environment has become a hub for companies specializing in Mobile Advertising. Several high-profile firms are using a combination of innovative technology and deep industry insight to help brands specifically target their audiences in an effective and efficient manner. This article highlights some of the remarkable companies in this industry that are headquartered in the Big Apple.
From offering business solutions and consumer products to understanding the psychology of mobile ad users, these companies cover a broad range of services. Some combine proprietary technology with machine learning and first-hand data to achieve advertising goals, while others use powerful technologies for buying and selling mobile ads.
Let’s take a closer look at these companies’ bios, their work approach, and how they are contributing to the transformation of the Mobile Advertising Industry.
Founded in 2009 by Dennis Crowley and Naveen Selvadurai, Foursquare is a location technology platform offering business solutions and consumer products through a pioneering understanding of location. The platform is composed of two renowned consumer apps, Foursquare and Swarm, and a series of thriving media and enterprise products. Drawing from their excellent understanding of location-based intelligence, it empowers brands to understand their audiences deeply and create targeted connections. You can follow them on Twitter, Facebook, or LinkedIn.
Bidease, a fully transparent demand-side platform for mobile marketers, was established in 2016. Its programmatic performance solutions use a fusion of proprietary technology, machine learning, and first-party data to optimize campaigns across all major mobile formats. Founders include Alexandr Kukuliev, Boris Abaev and Gennadii Lurie. Follow them on Twitter, Facebook, or LinkedIn.
Founded by Thomas Walle and Kjartan Slette, who were also part of the founding team of TIDAL, Unacast is recognized as a leading transparent and contextualized location data platform. They aim to democratize access to data, thereby promoting innovation, and fixing inaccurate and unverified location data. Find them on Twitter, Facebook, or LinkedIn.
Co-founded by Chris Bassolino and Ed Laczynski, Zype offers a cloud-based platform to manage and distribute enterprise-grade video across various platforms. With an array of developer-friendly tools and turnkey solutions, Zype empowers video creators to quickly build, launch and manage superior video products at scale. You can follow them on Twitter, Facebook, or LinkedIn.
Founded in 2004 by Jonathan Opdyke, Kevin Hermida and Vardaan Vasisht, HookLogic provides closed-loop marketing for brand advertisers through its partnerships with leading retailers and travel companies. Advertisers use its platform to reach in-market shoppers, drive traffic to products and measure resulting sales. Find them on Twitter, Facebook, or LinkedIn