Color psychology has wide-ranging benefits, especially for websites. Despite this, you see websites with clashing colors and colors that aren’t tailored to the business’s client demographic. So, how can you use color to work for you and not against you? Read on to find out more about using color psychology in website design.
What Is Color Psychology?
Color psychology is what it sounds like: it’s the psychology of how color impacts behavior. Each color has different effects on a person’s mood. For example, warm colors, like red and yellow, are energizing. Studies show that warm colors can affect adrenal function and cause a slightly increased heart rate. Cool colors, like blues, dark pinks, and dark greens, have the opposite effect.
What Are Its Benefits?
You can use color psychology on your website to subtly convey messages about your brand. You don’t need to shout your message from the rooftops because colors can represent the mood for you. If you’re trying to push a sense of ambition and boldness, you should use red or orange in your color scheme. Green or blue creates a sense of relaxation and safety, which is why you often see it in logos for bedding brands. Failing to use every kind of leverage you can with your web design is a mistake many small businesses make.
Tips for Using It
There are a couple of tips that you can use to help you harness the power of color psychology in website design.
Think about your brand. What do you want to convey? How do you want your brand to make your target demographic feel? The best way to streamline your product and service toward your customers’ needs is to start with subtle effects like color.
Soothing colors like blue or green are perfect for bedding or social media sites. It’s meant to evoke comfort and safety. Warm colors are better for companies that want to evoke power and energy. Figure out what you want to convey, and use a color that suits your needs.
Make sure you don’t use too many colors. Eventually, they’ll start to clash, which will be too much for the eyes to handle. Certain shades can express different subconscious messages. Your “call-to-action” page may be red to stir confidence and action. Meanwhile, your “about us” page could be yellow to promote optimism and happiness.
Understanding how color can benefit your website is key to optimal branding. As long as you use color to its fullest extent, you’ll be able to speak to your customers’ desires.