The Power of Sensors: Unlocking Insights in the Digital Economy

Key Takeaways:

• Sensor Tower provides valuable market insights for businesses in the global digital economy.
• The company leverages responsibly sourced data to offer outside-in perspectives on industry trends, benchmarks, and market performance.
• Through a statistical panel of privacy-compliant mobile app users, Sensor Tower collects and processes trillions of aggregated data points.
• Panelists provide de-identified information, ensuring privacy and compliance with data protection regulations.
• Privacy-enhancing technologies, such as differential privacy, are employed to safeguard user data.

The Role of Sensor Tower in the Digital Landscape

In today’s data-driven world, businesses across various industries rely on accurate and timely information to make informed decisions. Sensor Tower is at the forefront of providing valuable market insights into the trends shaping the global digital economy. By leveraging responsibly sourced data, Sensor Tower offers businesses an outside-in perspective that complements their internal data, providing a comprehensive understanding of market dynamics and opportunities.

Responsible Data Sourcing for Unparalleled Insights

Sensor Tower’s success lies in its ability to process and enrich trillions of aggregated data points contributed by millions of devices worldwide. But where does this data come from? Sensor Tower has built a statistical panel of privacy-compliant mobile app users who willingly contribute data as they use popular apps developed by the company. This approach allows Sensor Tower to collect a vast amount of information while ensuring user privacy and compliance with data protection regulations.

Panel Apps and User Privacy

Through its app studio, Sensor Tower publishes a range of apps that serve different purposes. These include wellbeing apps like ActionDash and StayFree, games that provide entertainment and escape such as Melodies Run, and advanced apps and browser plugins like Friendly Streaming, Friendly Retail, Stayfocusd, and Adblock Luna, which offer convenience to users. It’s important to note that Sensor Tower maintains total ownership of its panel data and employs best practices to protect panelists’ privacy.

Privacy and Security Best Practices

As a trusted provider of market intelligence, Sensor Tower prioritizes user privacy and data security. The company upholds world-class security practices and strictly adheres to privacy regulations. Sensor Tower does not utilize IDFA (Identifier for Advertisers) or GAID (Google Advertising ID) to supplement its products with deterministic personal data. Moreover, all information that could be used to personally identify users is de-identified before leaving any panelist’s device, ensuring anonymity and protecting sensitive information.

Next-Level Privacy Protections with Differential Privacy

Sensor Tower goes beyond standard privacy measures by utilizing advanced technologies like differential privacy. This privacy-enhancing technique ensures that an individual’s identity cannot be derived from the collected data. By incorporating leading-edge methodologies, such as zero-knowledge proofs, Sensor Tower demonstrates its commitment to protecting user privacy and maintaining the highest ethical standards in data handling.

SOC 2 Compliance for Robust Security

Security and infrastructure controls are of utmost importance to Sensor Tower. The company has implemented continuous testing and monitoring of its comprehensive security measures, providing real-time protection of its systems and information. Regular third-party audits certify individual products against SOC 2 (System and Organization Controls 2) standards, ensuring compliance with industry-recognized security, privacy, confidentiality, availability, and processing integrity requirements .

Trusted by Leading Brands Worldwide

Sensor Tower has gained the trust of global digital leaders, including companies like Warner Bros., Hershey’s, Wieden+Kennedy, Activision Blizzard, Allstate, and ByteDance, among many others. Its market insights and data have been regularly cited by reputable sources such as The Wall Street Journal, Fortune, CNBC, TechCrunch, The New York Times, and Bloomberg. The widespread adoption of Sensor Tower’s services highlights its credibility and the value it brings to businesses in diverse industries.

Conclusion

Sensor Tower plays a vital role in shaping the global digital economy by providing businesses with unparalleled market insights. Through responsibly sourced data and advanced analytics, Sensor Tower helps companies gain a competitive edge, understand industry benchmarks, and identify emerging trends. By prioritizing user privacy, employing privacy-enhancing technologies, and maintaining robust security practices, Sensor Tower sets the standard for ethical data handling in the mobile digital age. As the digital landscape continues to evolve, Sensor Tower remains at the forefront of delivering valuable market intelligence to businesses worldwide.